REASONS3 provides three reasons why you should check out a new product or service, engage in an activity or think about an issue from a particular perspective. Instead of focussing on technical detail and comparison, each reason seeks to explain how your life will be affected. Put simply, REASONS3 should compel you to investigate further.
With a Commerce/Law degree in his back pocket, Andrew still doesn’t understand the ability of marketing departments to say so much, yet so little at the same time. Similarly, technical experts seem incapable of sharing their excitement with others, as they are unable to articulate detail in a manner that all can digest.
Andrew loves to distil complexity for more palatable consumption by others.